Bangladesh, A Growing Market for Lexmark

Visiting Lexmark Officials Say

Lexmark   on   July   26   last through a grand function at Hotel    Sheraton    Winter Garden unveiled a new range of mono laser printers to meet the increasing demand of the personal end user, home offices and SMBs, who seek professional and high quality printing solutions.

Ang Tiang Hin, Genera! Manager, Lexmark Sales Operations ASEAN/South Asia region; Vu Tran, Country Manager, Bangladesh and Minh Tran, Product Marketing Manager of Lexmark International (Singapore) visited Bangladesh few days back to attend the new series of printers launching ceremony at Dhaka, Our Editor in-charge Golap Mo7tir, Associate Editor Main Xlddin Mahmoad Swap an and Assistant Editor M. A. Haqttc Ann, had the opportunity to meet them, just one day before the launching ceremony, at the office of Computer Source, the Laxmark distributor in Bangladesh.

It may be mentioned here that Ang Tiang Hin, last year as a country manager visited Bangladesh and he was interviewed by Monthly Computer Jagat. Now he has been promoted to the post of General Manager.

It should be mentioned here that Vu Tran and Minh Tran are the two brothers. Ang Tiang Hin informed us that iheir 5 brothers, one sister and a brother-in-law have served or been serving at Lexmark.

Why Laxmark is so attractive to them? In reply to this question Vu Tran said, Lexmark is a company that cares much of its employees. It invests a lot to make their manpower a skilled one. At Laxmark the employees feel secured. H any employee leaves Laxmark, the company covers the year insurance premium coverage for him. This is why people are interested to work with Laxmark. The case of our family is not different from others.

My present visit to Bangladesh was not only aimed at to launch the new products, but to watch the present market strengths of Bangladesh and also to meet our business partners here. We see a potential future business for Laxmark products in Bangladesh and we always look for to expand our business here.

Ang Tiang Hfn

General Manager Lexmark Sales Operations ASEAN/South Asia region

Regarding product launching of Lexmark New   series   printers product      Marketing Manager  Minh  Tran informed us that the digitized   era   has  a massive increase in the amount of electronic information across theworld. This has led to increase size and the number of pages printed at home and at work. To help customers manage this influxes, Lexmark is the first company to bring the power and quality of the office work group printer to SOHOs, SMBs and personal users with the new E-users.

He informed us that the following Laxmark printers were scheduled to be launched in the product launching ceremony:

1.         X4270 (All in one Printer)   Tk. 13,500

2.         X1185 (All in one Printer)    Tk.   7,000

3.         X5250 (All in one Printer)    Tk. 12,000

4.         Z81Q InkJet Printer    Tk.    7,000

5.. Z615 InkJet Printer            Tk.   2,650

6.         E230 Laser Printer      Tk. 13,000

7.         E330 Laser Printer      Tk. 19,850

About their market promotion they informed us that Ang Tiang would declare fourteen reseller’s name and they would be invited for a pleasure trip to Singapore for July 29 to August 01, 2004 for their outstanding performance. They also informed that simply by purchasing a Lexmark E230 & E232 mono laser printer, any one could win one of the following prizes.

1 person from every 5 winners on Laxmark Indy 300 Hat, 1 in 20 wins a stylish Laxmark Indy 300 Backpack, or any one could be one of every 100 that win Philips Micro Audio MP3 player value at US$ 300 you will also be in the running to win one of 5 trips for 2 to the Laxmark Indy 300, including economy flights and transfers, accommodation at the 5 star Sheraton Mirage Gold coast, tickets to view the race from the luxury of the Laxmark Premier Pit Suite, AD D$ 1500 spending money, and much more.

To detail the products, product marketing manager Minh Tran said the Laxmark X4270 is designed for demanding SOHO professionals seeking a compact solution that accommodates a wide variety of needs. It boasts best-in-class black

print speeds of up to 19 ppm one fast colour speeds of upto 10 ppm. It replaces five pieces of office equipment; phone, fax, printer, copier and scanner, offering uncompromised standalone fax functionality, the Laxmark X4270 features a 33.6 K modem, 99 speed dial settings, and a fax broadcast function that allows user to cut down a administrative time. In addition, the fax-forward function is ideal for telecommuters, who split their time between two locations and seek the ability to receive rerouted faxes.

He described the other products too, but it is not the right place to go in details. He also informed us” that the newly            launched Laxmark printer service products would be available from mid September this year, while more information about these products can be found at Laxmark. com.

About the Laxmark International they said Laxmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions including laser and InkJet printers, multifunction printer, and associate suppliers and service for office and homes in more than 150 countries 1991, Laxmark reported approximately $ 4.8 billion in revenue in, 2009.

When asked about the Laxmark’s business in Bangladesh, Ang Tiang Hin said that Bangladesh was the fast growing market   for  Laxmark and our distributing partner       Computer Source is doing well in this regard. We hope that     our     business partners in Bangladesh would be able to speed up more the Laxmark’s business growth in Bangladesh. My present visit to Bangladesh was not only aimed at to launch the new products, but to watch the present market strengths of Bangladesh and also to meet our business partners here. We see a potential future business for Laxmark products in Bangladesh and we always look for to expand our business here. About the global market position Ang Tiang Hin claimed that in the global market as far as PC is concerned, Laxmark is number 1,  while in other products Laxmark is in the 2nd -position.

Laxmark X4270 is designed for demanding SOHO professionals seeking a compact solution that accommodates a wide variety of needs. It replaces five pieces of office equipment; phone, fax, printer, copier and scanner, offering uncompromised       ftfth standalone fax functionality. 77

Minh Tran

Product Marketing Manager

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