Acer’s Unique Local Touch Global Brand Strategy Working Magic

An Exclusive Interview with Arun Krishnaswamy Originaly Published in Computer Jagat Magazine in September 1994 Mr. Arun Krishnaswamy, Country Sales Manager of Acer Computer, South Asia said in an exclusive interview with Computer Jagat that Acer is aggressively seeking partnership with its local distributors in the areas of warranty, price, service, logistics and advertisement. The [...]

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Environment first: Acer’s complete range of eco-friendly displays

Acer is fully aware of the potential impact its products may have on the environment and focuses on designing products that during their lifecycle have minimal effects on climate and environment and are made of the safest materials available. For this reason Acer takes every effort to create products compliant with international and domestic regulations. [...]

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Multimedia technology to be cornerstone of tomorrow’s PC

It’s a rainy morning in May 1994. Still cursing the traffic, a user rushes into his cube, flips on his PC and hits the space bar to quickly bypass the PC’s lest of its 12M bytes of RAM. The 19-inch color monitor springs to life. An icon of a tape recorder begins rewinding as the [...]

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